Anastasia Roumelioti

Anastasia RoumeliotiAnastasia RoumeliotiAnastasia Roumelioti

Anastasia Roumelioti

Anastasia RoumeliotiAnastasia RoumeliotiAnastasia Roumelioti
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Corporate Governance Manifesto

Board Philosophy

Governance is not just oversight; it’s vision, strategy, and stewardship. I shape organisations through responsible innovation, ethical integrity, and a truth-seeking, analytical lens. As a Non-Executive Director, I bring strategic foresight, commercial acumen, and deep advocacy for human rights, feminism, and environmental responsibility to every boardroom I enter.

Leadership Style

My leadership is:

  • Visionary & Commercially Astute: grounded in strategic clarity and scalable thinking
  • Ethically  Rigorous: advocating for inclusive, values-based decisions that balance profit with purpose
  • Imaginative & Truth-Seeking: integrating ESG, AI, and digital transformation into resilient futures
  • Collaborative  & Transparent: fostering mutual respect, diversity of thought, and  stakeholder trust

I am committed to driving meaningful, socially responsible outcomes, especially where innovation meets governance.

Areas of Boardroom Impact

Strategy & Innovation

Expert in digital transformation, AI adoption, and future-focused business models that unlock long-term growth.

Governance & Ethics

Champion of human rights, feminist economics, and ethical leadership. I hold governance accountable to values.

Sustainability & ESG

ESG is the foundation of sustainable success. I advocate for integrated reporting and responsible growth.

Risk, Audit & Digital Integrity

I bring a critical lens to enterprise risk in cybersecurity, digital trust, data ethics, and organisational culture. I ensure audit processes extend beyond compliance into the realms of resilience, transparency, and stakeholder protection.

Crisis Management & Reputation Stewardship

Crisis-tested and steady-handed, I implement robust protocols to maintain trust, navigate reputational risks, and ensure business continuity.

Succession & Executive Compensation

I approach leadership continuity as a going concern: driving forward ethical standards and organisational readiness. 

Current & Past Board Roles

• Non-Executive Director, Kodak Alaris

  May 2022 – Aug 2024 | Served through successful exit to U.S. private equity. Supported strategic transformation, digital innovation, and board-level governance integrity during ownership transition.

• Non-Executive Director, Raffolux

Since March 2021, advising on consumer strategy, platform growth, and data ethics within a disruptive digital marketplace.

• Director, Wharton Club of the UK

Leading board activities and strategic initiatives for one of Wharton’s most influential international alumni networks.

• Board Advisor to C-Level Executives

Supporting technology, consumer, retail, and hospitality brands on growth, ESG integration, digital transformation, and board readiness.

• Founder & Managing Director, HERA LTD

A governance-driven hospitality company with a mission to deliver soul-centred, tech-empowered experiences and build legacy infrastructure.

• Managing Director, Peach Greece Holdings

Overseeing the development of a five-star hotel and operational ecosystem, leading hospitality innovation across borders, among other development projects.

Consulting Services

Digital Marketing Strategy

Digital Transformation Program

Digital Marketing Strategy

Whether you have existing plans and you would like a review and consultation, or you would prefer a more sophisticated approach with customer journey mapping and data driven activations, get in touch!

Digital Architecture

Digital Transformation Program

Digital Marketing Strategy

To unlock a competitive advantage, the tech system should enable informed decision making and help you streamline and automate processes, deliver personalised customer experieces and optimise your operations. Is your digital architecture customer-centric?

Digital Transformation Program

Digital Transformation Program

Digital Transformation Program

The everchanging customer behaviour forces companies to: transform their operations, upgrade their systems  and adapt business model, to meet the higher level of customer expectations. If you are not using AI to automate processes, increase marketing effectivess and innovation, unlock new revenue channels, you need a trusted partner to navigate these plans.

Interested in Collaborating?

If you're building a board that values visionary leadership, ethical governance, and strategic innovation, I welcome meaningful conversations.

Contact

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