Business Metamorphosis
Harness the power of digital transformation to unlock sustainable growth in your organisation
Business Metamorphosis
Harness the power of digital transformation to unlock sustainable growth in your organisation
Harness the power of digital transformation to unlock sustainable growth in your organisation
Harness the power of digital transformation to unlock sustainable growth in your organisation
Sign up to the newsletter and be notified on the next blog post
Anastasia Roumelioti is a globally-minded commercial leader with deep expertise in digital marketing, e-commerce, corporate governance, and AI-powered transformation. With over 15 years of experience across FTSE100s, family-owned enterprises, and high-growth startups, she has a proven track record of helping organizations unlock growth through innovation and ethical leadership.
An MBA graduate from the Wharton School, University of Pennsylvania, Anastasia is based in London and advises C-level executives on how to harness AI, customer insight, and governance for competitive advantage. Her portfolio spans executive leadership and boardroom governance, with a focus on human-centered digital transformation that drives meaningful, measurable outcomes.
True transformation is not just about technology: it’s about people, purpose, and precision.
Our approach combines strategic vision with digital execution to deliver exceptional outcomes for customers, employees, and shareholders alike. We start by aligning your business objectives with real-time data, marketing performance, and customer experience (CX) design; ensuring every decision is forward-looking and demand-driven.
With the right foundation (connected systems, smart workflows, data-literate teams, and purpose-led leadership) we unlock efficiencies across your operations and dramatically accelerate your marketing effectiveness. The result? A resilient, customer-centric business with a clear roadmap to sustainable growth and innovation.
Anastasia brings a uniquely cross-functional perspective to transformation, having advised leaders in:
She works shoulder-to-shoulder with executives to design data strategies, CX programs, and AI-enabled roadmaps that drive measurable impact, whether that’s increasing customer lifetime value, reimagining supply chains, or building digital maturity across the enterprise.
Copyright © 2025 Anastasia Roumelioti - All Rights Reserved.